Working on a treasure hunt app sounds fun. I like the challenge of designing more than just an app: it's also an experience.
The player needs a way to start a treasure hunt without preparation and at any time, in their current location, and without having to rely on wifi or spend any money because they want to have an uncomplicated, spontaneous and qualitative game experience
To find out what potential users would expect from this app, I sent off a survey and then conducted some interviews to go more into detail.
Here are the keys insights from the research:
The research helped me creating 3 personas:
Then, I drew the user journeys of Medha and Claude and wrote down some opportunities for the app.
Some of the first wireframes (low- and mid-fidelity):
Now it's time to get back to my research notes to redefine what are the objectives of the game:
How does the game work?
With a high-fidelity prototype ready, it’s now time to test it on real users!
What are the goals of the usability test?
What is the methodology?
Some frames of the revised prototype:
After a bunch of big surprises during the usability testing, it is time to polish the prototype and define some design guidelines.
• The evolution of the hunt description and the user profile: